Electrons and a frame

I'm Pushpal Das. I build products where electronics meets people — currently in the Founder's office at Ixana.

The roles, dates and credentials live on the experience page. This one is about how I see.

As a child I wanted to know how each person builds a whole reality out of their own thoughts. I reasoned my way around that question for years and kept arriving back where I started.

A camera helped. Through a lens I could borrow someone else's way of seeing, one frame at a time. I wanted to be a cinematographer.

What I kept was the lens. It turned out you can point it at circuits, and at people.

A small child in a red and yellow tartan coat and yellow trousers, standing on a staircase with one hand on the railing, smiling at the camera.
a staircase, and the child who kept asking

In college I fell for electronics — the plain fact of electrons moving, and what a person can make them do. I went looking for someone who loved this from the other side, the artistic side, and found Steve Jobs. One thing from his story stayed: he trusted his read of what people would want before they could say it. I recognised that instinct. I have run on it since — across ideas, design, business, and people.

Then came the years with boards on a bench. Troubleshooting, the patience of finding out why a thing does not work, the first product that was mine end to end: what it should do, why, and whether it was good enough to ship.

A home desk with a monitor of code, a laptop showing a PCB layout, a bare green circuit board, an open notebook of handwritten circuit notes, and a wall of sticky notes above.
a desk, a bare board, and the wall it was worked out on

I liked building. I love deciding what gets built, and why.

Hardware, embedded systems, semiconductors, AI — and today, wearable silicon and the Internet of Bodies at Ixana.

The work is deciding what matters and what can wait, holding the line between engineering and the business, and staying with a product until it ships. I own efficiency, our AI programs, products, and patents.

The arc across every page in my work is one lens earning a bigger job: I came in running delivery — five functions, two sites, one schedule — and the delivery loop kept turning into the place where product questions got decided. The founder owns whether a thing should exist; I own what it is for and what it will refuse to be — and that boundary, drawn honestly, is where all my best work has happened.

A laboratory bench under a high-voltage station sign, with four multimeters in a row, a power supply, and boards wired for test.
a test bench, mid-measurement

Christensen's The Innovator's Dilemma explains why careful companies, doing everything right for their best customers, still get overtaken. I think about it whenever a roadmap starts to feel safe. Grove's Only the Paranoid Survive named something I had already met: a strategic inflection point arrives quietly, and the 10X force behind it does not announce itself. A venture of mine that went nowhere taught me the rest — not everyone is paying that kind of attention, and the ones who do are worth building with. Miller's Chip War is the third, a reminder that in deep tech the thing you are building is also the thing countries are counting.

A hand holding a copy of Clayton Christensen's The Innovator's Dilemma on a plane, a boarding pass used as a bookmark.
the Christensen, read in transit

I still photograph. The year I graduated I trained under Asit Poddar, an artist from Satyajit Ray's cinematography team. Ray taught me how to see: a small, ordinary detail carries more than a speech.

So I got the cinematographer's life sideways. The lens is mine. The frame holds people and problems instead of film.

An open book beside a cup of hot chocolate with a toasted marshmallow, on a wooden table.
an open book, a cup, a table

I want to keep building things that solve problems that actually matter, with people who care how it's done.

If you're working on something in that direction, write to me — I'd like to hear about it.

Pushpal DasLet'swork together